Privacy Policy

Effective Date: June 25, 2026
Last Updated: June 25, 2026

This Privacy Policy is reviewed and updated at least annually. Material changes will be posted on this page with a new effective date.

Who We Are

This Privacy Policy applies to the website operated by Newhouse Towing Service, a towing and roadside assistance company. Our website address is: https://newhousetowing.com

For privacy-related inquiries, contact us at: [email protected]

Information We Collect

Information You Provide Directly

  • Contact information — name, email address, phone number, and any other details you submit through our contact forms or quote requests.
  • Service requests — vehicle information, location of your vehicle, and service needs you communicate to us.
  • Phone calls — when you call us, your caller ID (phone number), call duration, and general location may be recorded and retained.

Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect:

  • IP address — used to understand general geographic location and for security purposes.
  • Browser and device information — browser type and version, operating system, device type, and screen resolution.
  • Usage data — pages visited, time spent on pages, links clicked, and referring website.
  • Location data — if you interact with our embedded Google Maps (e.g., to get directions), Google may collect your precise or approximate location if your browser permissions allow it.
  • Cookies and tracking identifiers — see the Cookies section below.

Information from Third Parties

We may receive information about you from advertising and analytics partners (such as Google) when you interact with our ads or visit our website from a Google-served advertisement.

Contact Forms

Our website includes contact forms that allow you to submit service requests, request quotes, or ask questions. When you submit a contact form, we collect:

  • Your name
  • Your email address
  • Your phone number
  • The content of your message, including any vehicle or location details
  • Your IP address (recorded automatically by our website platform)

This information is stored in our website database and delivered by email to Newhouse Towing Service’s staff. We use contact form submissions solely to respond to your inquiry and to coordinate service. We do not use form submissions for unsolicited marketing.

Contact form submissions are retained for up to 2 years for customer service and business record purposes, after which they are deleted.

Google reCAPTCHA is used on our forms to prevent spam. reCAPTCHA analyzes visitor behavior including IP address and browser interactions, subject to Google’s Privacy Policy.

SMS & Text Message Communications

If you provide your mobile phone number to Newhouse Towing Service — through our website contact form, by calling us, or in person — you may have the option to receive text message (SMS) communications from us. This section explains our SMS messaging practices in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices.

Your Consent

We will only send you SMS messages if you have given us your explicit, written consent. Consent to receive SMS communications is separate from any other form of consent (e.g., email) and is never a condition of receiving our services.

By providing your mobile phone number and checking the SMS consent box on our contact form, you agree to receive text messages from Newhouse Towing Service. The consent language will read similarly to:

“By providing your mobile phone number and checking this box, you agree to receive text messages from Newhouse Towing Service related to service updates, appointment reminders, and company information. Message and data rates may apply. Message frequency varies. Reply STOP to cancel at any time. Reply HELP for assistance.”

SMS opt-in data and consent records are never shared with or sold to third parties for their marketing purposes.

Types of Messages We May Send

  • Service updates and dispatch notifications
  • Appointment reminders and estimated arrival times
  • Follow-up messages regarding your service request
  • Promotional offers and company announcements (only if separately consented)

Message Frequency & Rates

Message frequency varies based on your interaction with our services and the services you subscribe to. Standard message and data rates may apply as determined by your mobile carrier.

How to Opt Out

You may opt out of receiving SMS messages at any time:

  • Reply STOP to any message you receive from us
  • Email us at [email protected]
  • Contact us through our website

Once you reply STOP, you will receive one final confirmation message and will not receive further SMS communications unless you re-consent by opting in again.

Help

Reply HELP to any of our messages for assistance, or contact us at [email protected].

SMS Data Security

Your mobile number and related SMS consent records are stored securely and accessible only by authorized personnel. We do not sell, rent, or share your mobile number with third parties for their marketing purposes. Any third-party service providers involved in message delivery are contractually required to comply with our data protection standards and applicable law.

How We Use Your Information

We use the information we collect to:

  • Respond to service requests, quotes, and inquiries
  • Dispatch towing and roadside assistance services
  • Communicate with you about your service request
  • Improve and analyze how our website is used (via Google Analytics)
  • Measure the effectiveness of our advertising (via Google Ads)
  • Display relevant advertisements to previous visitors (remarketing)
  • Protect against spam and automated abuse (via Google reCAPTCHA)
  • Comply with legal obligations

Third-Party Services & Analytics

Newhouse Towing Service uses a tag management system to deploy the third-party services described below. All services listed here may be loaded on every page of newhousetowing.com.

Tag Management

We use a tag management system (Google Tag Manager) that deploys and manages the tracking services listed below. The tag manager itself does not directly collect personal data, but it is the mechanism through which all of the following services load on every page of our website. By using our website, you are subject to the data collection practices of each service deployed through it. Privacy Policy

Website Analytics

We use a website analytics service (Google Analytics 4) to understand how visitors use our website. This service collects data including IP address (anonymized), browser type, device, pages visited, session duration, and user interactions. This data is processed by a third party and helps us improve our website content and user experience.

Advertising & Conversion Tracking

We use an advertising and conversion tracking service (Google Ads) to measure the effectiveness of our marketing and to advertise our services online. When you submit a contact form, request a quote, or call us, a conversion event may be recorded to measure advertising performance. This service also enables remarketing, allowing us to show relevant ads to previous visitors of our website.

This constitutes “targeted advertising” and/or “sharing of personal information” as defined under applicable US state privacy laws. You may opt out at any time (see Do Not Sell or Share section below).

Interactive Mapping

We embed interactive maps on our website (provided by Google Maps) to display our service area and location. When you interact with an embedded map, the mapping provider may collect your IP address and, if you grant location permission in your browser, your precise or approximate geographic location. This data is transmitted to and processed by the mapping service provider.

Anti-Spam & Bot Protection

We use an automated anti-spam service (Google reCAPTCHA) on our contact forms to protect against spam submissions and automated abuse. This service analyzes visitor behavior — including IP address, browser information, mouse movements, and interaction patterns — to distinguish human visitors from automated bots.

Call Tracking & Attribution

We use a call tracking service (Nimbata) to measure the effectiveness of our marketing campaigns. Phone numbers displayed on this website may be dynamically assigned tracking numbers. When you call one of our tracking numbers, the call tracking service may collect and process:

  • Your phone number (caller ID)
  • Call duration and timestamp
  • Your general geographic location
  • The marketing source that directed you to our site

Calls may be recorded for quality assurance and training purposes. By calling our tracking numbers, you acknowledge that your call may be tracked and, where permitted by applicable law, recorded.

Cookies & Tracking Technologies

We and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies to collect and store information about your browser, device, and browsing behavior on our website.

Types of Cookies We Use

  • Essential cookies — necessary for the website to function (e.g., form security tokens).
  • Analytics cookies — used by Google Analytics to understand how visitors use our site.
  • Advertising cookies — used by Google Ads to measure conversions and serve relevant advertisements.
  • Functional cookies — used by Google Maps and reCAPTCHA to deliver their services.

Managing Cookies

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some features on our website. For more information about managing cookies, visit AllAboutCookies.org.

Information Sharing & Disclosure

Newhouse Towing Service does not sell your personal information to third parties. We may share your information in the following limited circumstances:

  • Service providers — third parties who assist us in operating our website and providing our services, including analytics, advertising, mapping, anti-spam, and call tracking providers, subject to confidentiality agreements.
  • Advertising partners — we share certain data identifiers (such as IP address and browsing behavior) with our advertising service provider for conversion tracking and remarketing purposes. This may constitute “sharing” or “targeted advertising” under applicable state privacy laws.
  • Legal requirements — when required by law, court order, or government authority.
  • Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
  • Protection of rights — to protect the rights, property, or safety of Newhouse Towing Service, our customers, or the public.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Specifically:

  • Contact form submissions and service requests — retained for up to 3 years for business records and follow-up purposes.
  • Analytics data — Google Analytics data is retained according to Google’s default retention settings (up to 14 months for user-level data).
  • Call records — call data processed by Nimbata is retained according to Nimbata’s data retention policy.

You may request deletion of your personal information at any time (see Your Privacy Rights below).

Where Your Data Is Sent

Data Location

All personal data collected through our website is stored and processed within the United States. Our website is hosted on servers located in the US, and all third-party services we use (Google Analytics, Google Ads, Google Maps, reCAPTCHA, Nimbata) operate under US data protection agreements.

We do not transfer personal data outside of the United States, and we do not specifically target users outside of the United States. If you are accessing our website from outside the US, please be aware that your data will be transferred to and processed in the United States.

Third-Party Service Locations

  • Google (Analytics, Ads, Maps, reCAPTCHA) — processed in the United States and other countries by Google LLC. Google Privacy Policy
  • Call Tracking Provider (Nimbata) — processed in the United States. Call Tracking Privacy Policy
  • Website Hosting — website files and database are stored on servers located within the United States.

Your US State Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information. These rights currently apply to residents of: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Hampshire, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island.

  • Right to Know / Access — request a copy of the personal information we hold about you and how we use it.
  • Right to Delete — request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, completing a transaction).
  • Right to Correct — request correction of inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale or Sharing — opt out of the sale or sharing of your personal information, including for targeted advertising or remarketing purposes. We share certain data with Google Ads for remarketing, which constitutes “targeted advertising” under applicable state laws.
  • Right to Opt-Out of Profiling — opt out of automated decision-making or profiling that produces legal or similarly significant effects.
  • Right to Data Portability — receive your personal information in a portable, usable format.
  • Non-Discrimination — we will not deny services, charge different prices, or provide a different level of service because you exercised your privacy rights.

Additional Notes by State

  • California (CCPA/CPRA) — you may also limit the use of sensitive personal information and opt out via the “Do Not Sell or Share” link in our website footer. California residents may submit requests through the methods listed below.
  • Texas & Nebraska — these rights apply regardless of business size or data volume.
  • Maryland (MODPA) — Newhouse Towing Service collects only the minimum personal data necessary for the stated purposes. We do not sell sensitive personal information.
  • Connecticut, Delaware, New Hampshire, Rhode Island — these rights apply to residents of states with lower applicability thresholds. If you are a resident of these states and believe your rights apply, please contact us.

How to Submit a Privacy Request

To exercise any of the rights listed above, contact us at:

We will respond to verifiable consumer requests within 45 days of receipt. For complex requests, we may extend this period by an additional 45 days with written notice. We do not charge a fee for reasonable requests. We may need to verify your identity before processing your request.

Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA/CPRA) and the privacy laws of several other states, you have the right to opt out of the sale, sharing, or use of your personal information for targeted advertising.

Newhouse Towing Service shares certain data identifiers — such as IP address, browsing behavior, and device information — with Google Ads for conversion tracking and remarketing. This activity constitutes “targeted advertising” and/or “sharing” of personal information under California and other applicable state privacy laws.

How to Opt Out

  • Click the “Do Not Sell or Share My Personal Information” link in the footer of our website.
  • Email us at [email protected]
  • Use Google’s opt-out tool: Google Ads Settings
  • Install the Google Analytics Opt-Out Add-on: tools.google.com/dlpage/gaoptout
  • Use the Global Privacy Control (GPC) browser signal — we honor GPC signals as an opt-out request where required by applicable law.

Upon receiving a valid opt-out request, we will stop sharing your personal information for targeted advertising purposes within 15 business days.

Children’s Privacy

Newhouse Towing Service’s website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] and we will promptly delete that information.

Data Security

Newhouse Towing Service implements reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of data transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your rights and freedoms, we will notify affected individuals as required by applicable law.

Data Breach Procedures

In the event of a data breach that affects your personal information, Newhouse Towing Service will:

  • Investigate and contain the breach as promptly as possible
  • Notify affected individuals within the timeframes required by applicable law (e.g., 72 hours under certain state laws, 30 days under others)
  • Notify relevant regulatory authorities as required
  • Provide guidance on steps you can take to protect yourself

To report a suspected security vulnerability or data breach, contact us at: [email protected]

Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

Newhouse Towing Service reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will post the updated policy on this page and update the “Last Updated” date at the top. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to submit a data access, correction, or deletion request, please contact us:

We respond to all privacy requests within 45 days as required by applicable law.

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